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Just Say No to Content Chaos

By Prime JOURNAL posted May 24, 2023 01:49 PM


Just Say No to Content Chaos

Are you drowning in content but not sure what to do with it all? Do you often find yourself endlessly staring at your various screens, trying to figure out where to post what and when? Having intermittent moments of feeling clueless about what will work for growing your digital brand?

You may be suffering from a chronic condition sometimes called ‘Content Chaos,’ and it’s all too common. 

It can be overwhelming to sort through the best strategy for content that delivers the right result, especially since the rules are constantly changing. It can be challenging for many aesthetic practices and med spas to learn how to create good content or what that even entails. It can be tricky to determine why they are not attracting enough new patients or selling more treatments from all their efforts. 

Content marketing is a marketing strategy used to attract, engage, and retain an audience by creating and sharing relevant articles, videos, podcasts, images, infographics, and other forms of media. This approach is key to establishing your expertise, promoting brand awareness, and keeping your business top of mind when customers are seeking what you have on offer.

It requires more than just a better way to organize your content; rather, it needs a universal strategy to quickly determine how to optimize the best content for the right channel at the right time. Content chaos creates unnecessary diversions that can keep key stakeholders in the practice too busy sorting through it all to use it in a timely manner. 

Content creation

Each marketing channel you may be active on tends to appeal to a subset of viewers in a different way. For example, you wouldn’t use the same exact content in terms of verbiage, style, and images, on Facebook and LinkedIn, although I see this very frequently.

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